Manufacturers used to focus on transactions to sell goods and equipment. However, in the last few years, more demanding customers and a more developed market have led many manufacturers to switch to a relationship-based sales model. The pandemic heightened this attention on consumers during a tough year. CX manufacturing leaders must review every part of their organization to function in a digital age. In that period, they accelerated new business methods.

A good system should impact every single part of your business. These highly sought-after enterprise applications help manage activities, including planning, research and development, purchasing, supply chain management, sales, and marketing.

There are countless solutions available, so it’s crucial that you make the right choice that fits your organization. But do you know what the selection process looks like?

Don’t worry if you’re not familiar! That’s the very reason we built this ultra-comprehensive, step-by-step guide on how to select a system. 

Salesforce sells one of the most expensive solutions on the market, commanding a premium over comparable options. Customers have adviced that in order to achieve the innovative solutions the vendor promotes, you must prepare to pay a hefty fee.

A sales enablement solution is an important piece of any organization’s technology stack. Not only does the platform improve alignment between Marketing and Sales, it has an enormous impact on operational efficiency, sales productivity, and most importantly—revenue.

These results are achieved through improving content creation and accessibility, providing insights into content analytics, and bridging the gap between a CRM and Marketing Automation Platform for greater insight into the buyer’s journey.

Check out our guide to see how the IoT helps retailers improve operational efficiency and customer experience.

How Augmented Reality Works

Augmented Reality (AR) technology in Customer Experience is the overlaying of virtual elements onto a physical picture, thereby allowing the user to visualise impacts or enhancements through displays such as HoloLens or Google Glass or the camera view of a smartphone or tablet.

Unlike virtual reality, which transforms you into a different scenario, AR relies on beautifully produced virtual elements. These things create magical interactions, allowing the interweaving of information, designs, or that sofa into a physical reality. As a result, the user gets to analyse the specifics in a situation.